Haku
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The Impact of green marketing on customers' buying decision
(2021)
The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
The influence of green marketing on the customers' behavior and decision making
(2021)
The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...

